food.rootz.global · we index the shelf

The Rootz CPG AI-Readiness Index

June 2026 · Can an AI agent actually read each brand's product data? 282 national brands scored · Tier A = AI-pullable · B = scrape-only · C = blocked · click any brand for its scorecard.
190 of 282 national brands (67%) are NOT agent-ready — their product data is scrape-only or blocked to AI. The data exists; the brand's own site keeps it from the AI. food.rootz.global already serves the structured, signed, AI-readable version.
Tier A
92 brands
AI-pullable (Product schema or .well-known)
1,844 products
Tier B
145 brands
Scrape-only (readable, no product schema)
3,042 products
Tier C
45 brands
Blocked / unreachable (AI cannot reach)
1,221 products
BrandDomainProductsRobots vs AISchema type.well-knownTier
Nature Madenaturemade.com64silentOrganization/ContactPoint/WebSiteucpA
Progressoprogresso.com54silentProduct—A
McCormickmccormick.com54silentProductucpA
Starbucksstarbucks.com51silentnoneai,mcp,ucpA
Oscar Mayeroscarmayer.com47allowProduct—A
Oreooreo.com46silentProductucpA
Nature's Bountynaturesbounty.com43silentOrganization/WebSite/SearchActionucpA
Bertollibertolli.com39silentWebPage/ReadAction/BreadcrumbListaiA
Bigelowbigelowtea.com37silentCollectionPage/ImageObjectucpA
Cheerioscheerios.com34silentProduct—A
Kodiakkodiakcakes.com32silentOrganization/ImageObject/ContactPointucpA
Goldfishgoldfishsmiles.com31silentnoneai,mcp,ucpA
Enfamilenfamil.com31allowProduct—A
Ben's Originalbensoriginal.com30silentProduct—A
Fresh Citrusfreshcitrus.com30silentnoneai,mcp,ucpA
Smithfieldsmithfieldfoods.com29silentnoneai,mcp,ucpA
Green Giantgreengiant.com28silentWebPage/ReadAction/ImageObjectaiA
Silksilkandsnow.com28silentBreadcrumbList/ListItem/OrganizationaiA
Beech-Nutbeechnut.com27silentnoneai,mcp,ucpA
Pacific Foodspacificfoods.com27silentOrganization/ImageObject/WebSiteaiA
Tostitostastyrewards.ca27silentOrganization/ImageObjectai,mcp,ucpA
Fresh Applesfreshappleslices.com25silentnoneai,mcp,ucpA
Fresh Potatoesfreshpotatoes.com24silentnoneai,mcp,ucpA
Heinzheinz.com23allowProduct—A
Ken's Steak Housekenssteakhouse.com23silentLocalBusiness/PostalAddress/WebSiteucpA
Once Upon A Farmonceuponafarmorganics.com23silentnoneucpA
Vita Cocovitacoco.com23silentnoneucpA
Rao'sraos.com23silentOrganization/WebSite/SearchActionucpA
Hormelhormelfoods.com23silentWebPage/ReadAction/BreadcrumbListaiA
Outshineoutshinegroup.com22silentnoneai,mcp,ucpA
Annie'sannieselke.com22silentOrganization/BreadcrumbList/ListItemucpA
Swansonswansonvitamins.com22silentOrganization/PostalAddress/ContactPointucpA
R.W. Knudsenrwknudsen.com21mentionedProduct—A
Mezzettamezzetta.com21silentOrganization/WebSite/SearchActionucpA
Ore-Idaoreidaborracha.com.br21mentionednoneai,mcpA
Land O' Lakeslandolakes.com20silentProduct—A
Graceglc.qld.edu.au18silentnoneai,mcp,ucpA
Alani NUalaninu.com18silentWebSite/BreadcrumbList/ListItemucpA
Cascadian Farm Organiccascadianfarm.com17silentProduct—A
Banana Boatbananaboat.com17silentBreadcrumbList/ListItemucpA
Nutellanutella.com17silentProduct—A
Natrolnatrol.com17silentCorporation/BreadcrumbList/ListItemucpA
La Banderitalabanderita.com.br16silentLocalBusiness/PostalAddress/WebSiteucpA
La Costenalacostena.com.mx16silentnoneai,mcp,ucpA
Vlasicvlasiclabs.com16silentOrganization/WebSite/SearchActionucpA
BelGioiosobelgioioso.com16silentWebSite/SearchAction/EntryPointai,mcp,ucpA
Red Baronredbaron.com15silentOrganization/WebSite/SearchActionucpA
Nature's Waynaturesway.com15silentOrganization/WebSite/SearchActionucpA
Daisydaisycon.com15silentWebPage/ReadAction/ImageObjectaiA
Chosen Foodschosenfoods.com14silentWebSite/Organization/BreadcrumbListucpA
Crystal Lightcrystallight.co.nz14silentnoneai,mcp,ucpA
Fresh Berriesfreshberries.com14silentnoneai,mcp,ucpA
Dovedoversaddlery.com14silentOrganization/WebSite/SearchActionucpA
Gorton'sgortons.com14silentnoneaiA
Red Goldgold.net14silentnoneai,mcp,ucpA
Primal Kitchenprimalkitchen.com14silentProductucpA
Classicoclassicoptical.com13silentnoneai,mcp,ucpA
A&W Sodaawsoda.net13silentnoneai,mcp,ucpA
Kerrygoldkerrygoldusa.com13silentWebPage/ReadAction/BreadcrumbListaiA
Lawry'slawrysonline.com13silentPerson/Organization/ImageObjectai,mcp,ucpA
Nature's Truthnaturestruth.com13silentBreadcrumbList/ListItem/WebSiteucpA
Jack Link'sjacklinks.com13silentOrganizationucpA
King's Hawaiiankingshawaiian.com13mentionednoneucpA
Planet Oatplanetoat.com13silentOrganization/Person/WebSiteai,mcp,ucpA
OLLYolly.com13silentOrganization/WebSite/SearchActionucpA
Saffron Roadsaffronroad.com13silentWebSite/SearchActionucpA
Sabrasabrangindia.in13silentnoneaiA
Tru Frutrufru.com13silentProduct—A
Fresh Tomatoesfreshtomatoes.com12silentnoneai,mcp,ucpA
Kinder'skinders.com12silentOrganization/WebPageucpA
Newman's Ownnewmansown.com12silentProduct—A
Bob Evansbobevans.com11silentnoneai,mcp,ucpA
Banzabanzaihobby.com11silentBreadcrumbList/ListItem/WebSiteucpA
Clif Barclifbar.com11silentOrganization/WebPage/CollectionPageucpA
Cholulacholula.com11silentProduct—A
Braggbragg.com11silentnoneucpA
Glory Foodsgloryfoods.com11silentnoneai,mcp,ucpA
Muir Glen Organicmuirglen.com11silentProduct—A
Santa Cruz Organicsantacruzorganic.com11mentionedProduct—A
Wish-Bonewish-bone.com11silentnoneai,mcp,ucpA
Clif Z Barclifzbar.com11silentProduct—A
Duke'sdukesmayo.com10silentnoneucpA
Filippo Beriofilippoberio.co.uk10silentnoneai,mcp,ucpA
Grazagraza.co10silentProductucpA
Light + Fitlightfitapparel.com10silentOrganization/WebSite/SearchActionucpA
Rosaritarosarita.com10silentnoneai,mcp,ucpA
Pure Proteinpureprotein.com10silentnoneucpA
Sensible Portionssensibleportions.com10silentOrganization/BreadcrumbList/ListItemucpA
Bar-Sbarstoolsports.com9silentnoneai,ucpA
Ball Parkballparkdigest.com9silentWebPage/ReadAction/BreadcrumbListaiA
Bear Nakedbearnakedfood.com9silentWebPage/ReadAction/BreadcrumbListaiA
Country Crockcountrycrock.com9silentBreadcrumbList/ListItem/Organizationai,ucpA
Boar's Headboarshead.com122silentnone—B
Campbell'scampbells.com87silentWebPage/ReadAction/ImageObject—B
Kraftkraftheinz.com87allowOrganization/ContactPoint/PostalAddress—B
Birds Eyebirdseye.com65silentnone—B
Pamperspampers.com64allowBreadcrumbList/ListItem/VideoObject—B
Quakerquakeroats.com61silentnone—B
Marie Callender'smariecallendersmeals.com54silentnone—B
Pepperidge Farmpepperidgefarm.com51silentWebSite/SearchAction/EntryPoint—B
Tysontyson.com50silentnone—B
Chobanichobani.com49silentnone—B
Coca-Colacoca-cola.com48silentWebSite—B
Sargentosargento.com45silentOrganization/WebSite—B
Jimmy Deanjimmydean.com42silentnone—B
StarKiststarkist.com41silentWebPage/ReadAction/BreadcrumbList—B
Happy Babyhappyfamilyorganics.com37silentWebPage—B
Blue Diamondbluediamond.com37silentWebPage/ReadAction/ImageObject—B
Aunt Millie'sauntmillies.com36disallowWebSite/ImageObject/WebPage—B
Pillsburypillsbury.com35silentOrganization/WebSite/SearchAction—B
Johnsonvillejohnsonville.com34silentWebPage/ReadAction/BreadcrumbList—B
Similacsimilac.com31silentnone—B
Doledole.com30silentnone—B
Amy'samys.com30silentOrganization/PostalAddress—B
GOYAgoyard.com30silentnone—B
Canada Drycanadadry.ca29silentWebPage/ReadAction/BreadcrumbList—B
Spritespriters-resource.com28silentnone—B
Missionmissionlane.com28silentnone—B
KINDkindercare.com28silentnone—B
Nature Valleynaturevalley.com28silentWebSite/Organization/PostalAddress—B
Perdueperdue.com28silentArticle/ImageObject—B
Philadelphiaphiladelphiaeagles.com27silentnone—B
Home Chefhomechef.com25silentnone—B
Liptonlipton.com25silentnone—B
Horizon Organichorizon.com25silentWebPage/ReadAction/BreadcrumbList—B
Hidden Valleyhiddenvalley.com25silentOrganization/Person/ContactPoint—B
Hillshire Farmhillshirefarm.com24silentnone—B
Herdezherdezfoodservice.com.mx23silentnone—B
Eggoeggobag.com23silentCollectionPage/BreadcrumbList/ListItem—B
Plantersplantersbankonline.com23silentnone—B
Cesarcesarsanchez.mx23silentWebPage/ReadAction/BreadcrumbList—B
Hunt'shsvutil.org23silentnone—B
Sweet Baby Ray'ssweetbabyrays.com23silentnone—B
Mt. Olivemtolivet.org22silentWebPage/ReadAction/BreadcrumbList—B
Old El Pasooldelpaso.com22silentOrganization/ImageObject—B
Tillamooktillamook.com22silentOrganization/PostalAddress/ContactPoint—B
Monstermonstercockland.com21silentnone—B
Minute Maidtheminutemaids.com21silentHomeAndConstructionBusiness/AggregateRating/PostalAddress—B
El Montereyelmonterey.com21silentWebPage/ReadAction/BreadcrumbList—B
Yogiyogile.com21silentnone—B
Bob's Red Millbobsredmill.com21disallowWebSite/ImageObject/LocalBusiness—B
Welch'swelchsfruitsnacks.com20silentCollectionPage/BreadcrumbList/ListItem—B
Spice Islandsspiceislands.com20silentWebPage/ReadAction/ImageObject—B
Smucker'ssmuckers.com20silentnone—B
Gold Peakgoldpeak.com20silentnone—B
Gladgladiknow.com19silentWebPage/Organization/ImageObject—B
Sietesietefoods.com19silentnone—B
Jifjiffyshirts.com18silentOrganization/WebSite/SearchAction—B
Banquetbanquetrecords.com18silentnone—B
Celsiuscelsius.com18silentWebPage/ReadAction/BreadcrumbList—B
Pure Leafpureleafgroup.com18mentionedWebSite—B
Oikosoikosyogurt.com17silentWebSite/Organization/Corporation—B
Orville Redenbacher'sorville.com17silentnone—B
Stacy'sstacysniegowski.com17mentionedWebSite/Organization/LocalBusiness—B
Litehouselitehousefoods.com17silentOrganization/WebSite/SearchAction—B
Halo Tophalotop.com16silentnone—B
POM Wonderfulpomwonderful.com16silentnone—B
Pregopregon.com.pe16silentnone—B
Pompeianpompeian.com16silentWebPage/ReadAction/ImageObject—B
Yoplaityoplait.com16silentWebSite/Organization/BreadcrumbList—B
Chips Ahoy!chipsahoywindscreens.co.uk16silentWebPage/ReadAction/ImageObject—B
Califia Farmscalifiafarms.com15silentnone—B
DIGIORNOdigiornodentalfitness.com15silentWebSite/Organization/Dentist—B
Kool-Aidkoolaidfactory.com15silentOrganization/ImageObject/WebSite—B
Almond Breezealmondbreeze.es15silentWebPage/ReadAction/ImageObject—B
Early Californiacaliforniafrontier.net14silentBreadcrumbList/ListItem/CollectionPage—B
Everyday Livingeverydayliving.me14silentnone—B
Bumble Beebumblebee.com14silentWebPage/ReadAction/BreadcrumbList—B
Minute20min.ch14allowBreadcrumbList/ListItem/WebSite—B
Mortonmorton.edu14mentionedWebSite—B
Heftyhefty.com14silentOrganization/ContactPoint/ImageObject—B
Pacepace.edu14silentCollegeOrUniversity/ImageObject—B
Tropicanatropicanafm.com14silentNewsMediaOrganization/ImageObject/WebSite—B
LaCroixla-croix.com14silentWebpage/Organization—B
Red'sredstate.com14silentnone—B
V8vimeo.com14disallownone—B
Ortegaortega.com14silentWebPage/ReadAction/ImageObject—B
Velveeta80scheese.com14silentnone—B
Fresh Onionsfreshonions.com14silentWebSite/SearchAction—B
Applegateapplegate.com13silentnone—B
AriZonaasu.edu13silentCollegeOrUniversity/ContactPoint/ImageObject—B
Aussieaussiebroadband.com.au13silentOrganization/PostalAddress/AggregateRating—B
Bridgfordbridgford.com13silentnone—B
Healthy Choicehealthychoice.com13silentnone—B
Poweradepowerade.com13silentnone—B
Rib Rackribrack.com13silentnone—B
Ritzritzcarlton.com13silentnone—B
Simple Millssimplemills.com13silentnone—B
Eckricheckrich.com13silentnone—B
Butterballbutterball.com12silentnone—B
De Ceccodececco.com12silentWebPage/ReadAction/BreadcrumbList—B
Earth's Bestearthsbest.com12silentWebPage/ImageObject/Corporation—B
Keeblerkeebler.com12silentnone—B
Gourmet Gardengourmetgarden.com12silentWebSite/SearchAction—B
La Preferidalapreferida.com12silentWebPage/ReadAction/BreadcrumbList—B
Mahatmamjpru.ac.in12silentnone—B
Pictsweet Farmspictsweetfarms.com12silentnone—B
Marzettimarzetti.com12silentWebPage/ReadAction/ImageObject—B
Ranarananjayexports.com12silentnone—B
SeaPakseapak.com12silentWebPage/ReadAction/BreadcrumbList—B
Airborneparadata.org.uk12silentnone—B
Dave's Killer Breaddaveskillerbread.com11mentionedWebSite—B
Hershey'schocolateworld.com11silentWebSite/SearchAction/EntryPoint—B
Lewis Bake Shoplewisbakeshop.com11silentWebPage/ReadAction/BreadcrumbList—B
Reese'sreesesbookclub.com11silentWebPage/ReadAction/ImageObject—B
SO Delicioussodeliciousdairyfree.com11silentCollectionPage/BreadcrumbList/ListItem—B
Fresh Gourmetfreshgourmetcompany.com11silentWebPage/ReadAction/ImageObject—B
Snyder's of Hanoversnydersofhanover.com11silentOrganization/ImageObject/WebSite—B
Sparkling Icesparklingice.com11disallowWebPage/ReadAction/BreadcrumbList—B
Stonefirestonefiregrill.com11silentWebPage/ReadAction/BreadcrumbList—B
Alexiaalexia.fr10silentLegalService/PostalAddress/SearchAction—B
Chef Boyardeechefboyardee.com10silentnone—B
Chicken of the Seachickenofthesea.com10silentWebSite/Organization/ContactPoint—B
Bolthouse Farmsbolthouse.com10silentWebPage/ReadAction/BreadcrumbList—B
Oleolemiss.edu10silentnone—B
Heritage Farmheritagefarm.com10mentionedWebSite/Organization/LocalBusiness—B
Cedar'scedars-sinai.org10silentOrganization/ImageObject/PostalAddress—B
Dr Teal'sdrteals.com10silentWebPage/ReadAction/BreadcrumbList—B
Land O' Frostlandofrost.com10silentWebPage/ReadAction/BreadcrumbList—B
P.F. Chang'spfchangs.com10silentWebSite—B
Schwebel'sschwebels.com10silentnone—B
Pampamperedchef.com10silentnone—B
Stashstash.com10silentnone—B
Reser'sresers.com10silentOrganization/ImageObject/ContactPoint—B
Prairie Farmsprairiefarms.com10silentWebPage/ReadAction/ImageObject—B
Taylor Farmstaylorfarms.com10silentSiteNavigationElement/WebSite/SearchAction—B
Waterloowcfcourier.com10silentOrganization—B
Thai Kitchen26thai.com10mentionedWebSite/LocalBusiness—B
Uncrustablessmuckersuncrustables.com10silentnone—B
The Greek Godsgreekgodsyogurt.com10silentnone—B
Skippypeanutbutter.com10silentWebPage/ReadAction/BreadcrumbList—B
Act IIacti-immo.nc9silentLocalBusiness/GeoCoordinates/PostalAddress—B
California Olive Ranchcaliforniaoliveranch.com9silentOrganization/Website/SearchAction—B
Colgatecolgate.com9silentOrganization/WebSite/SearchAction—B
Danimalsdanimals.com9silentWebPage/ReadAction/ImageObject—B
Barebellsbarebells.com9silentnone—B
Criscocriscolor.com9silentnone—B
Gerbergerber.com89silentnone—C
Huggieshuggies.com67disallownone—C
Gatoradegatorade.com65silentnone—C
Del Montedelmonte.com59silentnone—C
Lay'slays.com56silentnone—C
Pepsipepsi.com51silentnone—C
Nabisconabiscoworld.com51silentnone—C
Ocean Sprayoceanspray.com46silentnone—C
Barillabarilla.com45silentnone—C
Mountain Dewmountaindew.com44silentnone—C
Dr Pepperdrpepper.com42silentnone—C
Doritosdoritos.com38silentnone—C
Stouffer'sstouffers.com37silentnone—C
Pop-Tartspoptarts.com34silentnone—C
Cheetoscheetos.pl29silentnone—C
Simplysimplyhired.com26silentnone—C
Lean Cuisineleancuisine.com25silentnone—C
Ben & Jerry'sbenjerry.com23silentnone—C
Haagen-Dazshaagen-dazs.co.jp23silentnone—C
Deli Kitchendelikitchen.in21silentnone—C
Thomas'thomasnet.com21silentnone—C
Breyersbreyers.com19silentnone—C
Ghirardellighirardelli.com19silentnone—C
One A Dayoneaday.com19silentnone—C
BODYARMORdrinkbodyarmor.com19silentnone—C
Nature's Ownnaturesownbread.com17silentnone—C
Mott'smotts.com16silentnoneai,mcp,ucpC
Knorrknorr.com16silentnone—C
Sara Leesaraleebread.com16silentnone—C
Kikkomankikkoman.co.jp15silentnone—C
Kellogg'skelloggsfamilyrewards.com14silentnone—C
Nestle Toll Housenestletollhouse.com14silentnone—C
Blue Buffalobluebuffalo.com13silentnone—C
Nestlenestle.com13silentnone—C
Mentossfworldwide.com13silentnone—C
DeLallodelallo.com12silentnoneucpC
Garden of Lifegardenoflife.com12silentnone—C
Hellmann'shellmanns.com11silentnone—C
7UPups.com11silentnone—C
Bloombloomberg.com10disallownone—C
Bountybountysource.com10silentnone—C
Contadinacontadina.com10silentnone—C
Creamettecreamette.com10silentnone—C
Yassoyasso.com10silentnone—C
Seattle's Bestseattlesbest.com.ph10silentnone—C

Public-company reality check: AI talk vs. AI readiness

For the public CPG parents, how loudly they mention AI in SEC filings (origin.rootz.global signal) next to whether their brands are actually agent-readable.

CompanyAI mentions in filings*Brands & tiersDominant tierGap
McCormick MKC100McCormick AAAligned+
Hormel HRL100Hormel AAAligned+
Conagra CAG96Birds Eye B, Marie Callender's BBHigh
Tyson TSN64Tyson B, Jimmy Dean BBMed-High
Kraft Heinz KHC56Oscar Mayer A, Kraft BBMed
PepsiCo PEP48Pepsi/Gatorade/Mtn Dew/Doritos/Lay's = C, Quaker = BCHigh
Campbell CPB40Goldfish A, Campbell's/Pepperidge BBMed
General Mills GIS40Cheerios A, Progresso A, Pillsbury BALow
Smucker SJM40Smucker's BBLow-Med
Hershey HSY32Hershey's/Reese's BBAligned
Mondelez MDLZ24Oreo A (+ucp), Nabisco C (blocked)splitMed
Coca-Cola KO16Coca-Cola BBLow

*origin ai_adoption = AI mention-volume in SEC filings (text pattern-match, not a semantic AI-strategy score); the hard fact is the readiness tier. Headline: PepsiCo touts AI in its proxy yet returns 403 to every agent on 5 of 6 flagship brands; Conagra signals 96 with zero agent-readable brands; McCormick & Hormel both talk AND ship (.well-known + Product schema). Across public CPG, filing-stage AI ambition is running ahead of basic product-data readiness.

Kroger private label — publish-direct (8 brands · 3,480 products)

Not brand sites — Kroger's own labels (Simple Truth, Private Selection, CARBmaster…). We index these directly from Kroger's public Product API, so there's no separate brand website to crawl — the reachability problem doesn't apply.

BrandDomainProductsRobots vs AISchema type.well-knownTier
Krogerkroger.com1982n/aprivate-label—P
Private Selectionkroger.com606n/aprivate-label—P
Simple Truth Organickroger.com398n/aprivate-label—P
Simple Truthkroger.com313n/aprivate-label—P
Smart Waykroger.com50n/aprivate-label—P
Murray'skroger.com47n/aprivate-label—P
Comfortskroger.com43n/aprivate-label—P
Bakery Freshkroger.com41n/aprivate-label—P

Method: each domain checked for AI-bot robots rules, schema.org Product/Offer (homepage + a product page), /.well-known/{ai,mcp,ucp}, and edge bot-blocking (403). Machine-readable: /api/cpg-readiness.